Every bigger job arrives without a map.
Six months, sometimes twelve, built around your real calendar. Here’s how the work goes, what it costs, and what you can hold me to.
How the work goes
A map of six months together, not a timetable. The rhythm bends around your job, and slows as the job becomes yours.
30 minutes, free
First conversation
You tell me where you’re standing; I tell you honestly whether I’m the right coach.
Length
30 minutes
Where
On video
You bring
The job you’re stepping into
How the work goes
A map of six months together, not a timetable. The rhythm bends around your job, and slows as the job becomes yours.
30 minutes, free
First conversation
You tell me where you’re standing; I tell you honestly whether I’m the right coach.
Length
30 minutes
Where
On video
You bring
The job you’re stepping into
How the work goes
A map of six months together, not a timetable. The rhythm bends around your job, and slows as the job becomes yours.
30 minutes, free
First conversation
You tell me where you’re standing; I tell you honestly whether I’m the right coach.
Length
30 minutes
Where
On video
You bring
The job you’re stepping into
Weeks 1–3
Setting out
A 90-minute first session, and up to six short interviews with people who work with you, if you agree. Together they become a one-page map: what you were hired to change, and what’s in the way.
First session
90 minutes
Interviews
Up to six people you work with
You leave with
A one-page map
Months 1–4 · every two weeks
The climb
75-minute sessions built around what’s actually happening in your job that week: the hire you’re unsure about, the board meeting on Thursday, the co-founder conversation you’ve been putting off. Message me before a hard conversation; I reply within a working day.
Between sessions
Message me before a hard conversation
Reply time
Within one working day
You bring
Whatever’s hardest this fortnight
Months 4–6
Holding the line
Sessions every three to four weeks. You bring fewer emergencies and more decisions. If your company is paying, we have a short check-in with your sponsor.
Rhythm
Every three to four weeks
Your sponsor
A short check-in, if they pay
You bring
Decisions, not emergencies
Closing session
Handing back the map
A closing session and a written summary of what changed and what to watch. Some clients stay on for a monthly session; most don’t need to.
Closing session
75 minutes
You leave with
A written summary
Afterwards
A monthly session, if you want
My approach
A bigger job doesn’t need a different person. It needs a few habits that worked at the old size to change. Four things you can hold me to.
Around your real calendar
We work on the meeting you have on Thursday, not a framework. Theory comes in only when it helps with Thursday.
Around your real calendar
We work on the meeting you have on Thursday, not a framework. Theory comes in only when it helps with Thursday.
With an end date
Coaching that never ends turns into dependence. We agree the length up front and plan the last session from the first one.
With an end date
Coaching that never ends turns into dependence. We agree the length up front and plan the last session from the first one.
I’ll tell you what I see
Including the parts that are about you. Politely, with evidence, and early enough to do something about it.
I’ll tell you what I see
Including the parts that are about you. Politely, with evidence, and early enough to do something about it.
Your decisions stay yours
I’ll share what I’ve seen work elsewhere. You decide what happens in your company, and you get the credit for it.
Your decisions stay yours
I’ll share what I’ve seen work elsewhere. You decide what happens in your company, and you get the credit for it.
What I won’t do
Saying no to these is how you can trust the rest.
No fixed programme
There’s no twelve-week curriculum. The shape bends around your job.
No fixed programme
There’s no twelve-week curriculum. The shape bends around your job.
No reports to your company
Even when they pay. The line is agreed in writing before we start.
No reports to your company
Even when they pay. The line is agreed in writing before we start.
No clients I can’t help
If you need a therapist, a lawyer or a different coach, I’ll say so in the first conversation.
No clients I can’t help
If you need a therapist, a lawyer or a different coach, I’ll say so in the first conversation.
No more than ten at once
You get my full attention, or you get a waiting list. Never half of both.
No more than ten at once
You get my full attention, or you get a waiting list. Never half of both.
In their words
Six people, six different climbs. Names and roles shared with permission.
“I stopped redoing my team’s work at night. It took four months and it was the hardest thing I’ve done as a founder.”
Maya Okonkwo
Co-founder and CEO · Series A fintech
“I stopped redoing my team’s work at night. It took four months and it was the hardest thing I’ve done as a founder.”
Maya Okonkwo
Co-founder and CEO · Series A fintech
“Elin never told me what to do. She just kept asking who else could decide it until the answer was obvious.”
Daniel Ruiz
CTO · first C-level role
“Elin never told me what to do. She just kept asking who else could decide it until the answer was obvious.”
Daniel Ruiz
CTO · first C-level role
“My first board meeting after our Series B was the first one where I led with the bad news. Nobody panicked. That changed everything after it.”
Priya Natarajan
Founder and CEO · B2B software
“My first board meeting after our Series B was the first one where I led with the bad news. Nobody panicked. That changed everything after it.”
Priya Natarajan
Founder and CEO · B2B software
“I joined from a much bigger company and nearly broke the place in my first month. Our sessions slowed me down at exactly the right time.”
Tom Becker
COO · joined at 80 people
“I joined from a much bigger company and nearly broke the place in my first month. Our sessions slowed me down at exactly the right time.”
Tom Becker
COO · joined at 80 people
“The stakeholder interviews were uncomfortable to read and the most useful thing anyone gave me that year.”
Hana Sato
VP Engineering
“The stakeholder interviews were uncomfortable to read and the most useful thing anyone gave me that year.”
Hana Sato
VP Engineering
“We’ve paid for Elin to work with three of our executives. Each came back better at the job, and none told me what they talked about. That’s how it should be.”
Chris Adeyemi
CEO · paid for his COO’s coaching
“We’ve paid for Elin to work with three of our executives. Each came back better at the job, and none told me what they talked about. That’s how it should be.”
Chris Adeyemi
CEO · paid for his COO’s coaching
The practical bits
What an engagement actually looks like on your calendar.
Usual length
6 months
About a third continue to twelve
Usual length
6 months
About a third continue to twelve
Sessions
75 minutes
On video, or in person in New York
Sessions
75 minutes
On video, or in person in New York
Rhythm
Fortnightly
Then every three to four weeks
Rhythm
Fortnightly
Then every three to four weeks
First conversation
30 minutes
Free, and no obligation
First conversation
30 minutes
Free, and no obligation
Three ways to work together
Prices are per person and include everything: sessions, messages between them and the stakeholder interviews. Invoiced monthly, to you or your company.
Founder
$2,500
a month
For founders paying themselves or through the company.
Six-month minimum
Sessions every two weeks, then less often
Up to six stakeholder interviews
Messages between sessions
Founder
$2,500
a month
For founders paying themselves or through the company.
Six-month minimum
Sessions every two weeks, then less often
Up to six stakeholder interviews
Messages between sessions
Founder
$2,500
a month
For founders paying themselves or through the company.
Six-month minimum
Sessions every two weeks, then less often
Up to six stakeholder interviews
Messages between sessions
Executive
$18,000
for six months
For newly hired or promoted executives, usually paid by the company.
Everything in Founder
Three check-ins with your sponsor
Goals agreed in writing at the start
Invoiced monthly to the company
Executive
$18,000
for six months
For newly hired or promoted executives, usually paid by the company.
Everything in Founder
Three check-ins with your sponsor
Goals agreed in writing at the start
Invoiced monthly to the company
Executive
$18,000
for six months
For newly hired or promoted executives, usually paid by the company.
Everything in Founder
Three check-ins with your sponsor
Goals agreed in writing at the start
Invoiced monthly to the company
After the climb
$750
a month
For past clients who want a regular hour to think out loud.
One 75-minute session a month
Messages before hard conversations
Stop any month
Past clients only
After the climb
$750
a month
For past clients who want a regular hour to think out loud.
One 75-minute session a month
Messages before hard conversations
Stop any month
Past clients only
After the climb
$750
a month
For past clients who want a regular hour to think out loud.
One 75-minute session a month
Messages before hard conversations
Stop any month
Past clients only
Questions, in full
Anything else, ask in the first conversation. That’s what it’s for.
The goals we agree at the start, and at the midpoint and end whether you're on track. Never what we talked about. Your sponsor and I agree this in writing before we begin.
A mentor tells you what they did. I help you work out what you'll do, in your company, this month. I'll share what I've seen when it helps, but the decisions stay yours.
No. We talk about work, and sometimes work is personal. If something needs a therapist, I'll say so and help you find one.
No. Most sessions are on video. I see clients in person in New York, and I'll work around US and European time zones.
Say so at any session. If we can't fix it, you can stop at the end of the month, minimum term or not.
I work with ten people at a time. Two places open from January.
Yes. Give at least 48 hours’ notice and we’ll find another time at no charge. Later than that, the session may be billed.
Yes. We agree the sponsor and payment details before we begin. Your sessions remain private.
We revisit the goals and decide together whether to continue, pause or finish.
The goals we agree at the start, and at the midpoint and end whether you're on track. Never what we talked about. Your sponsor and I agree this in writing before we begin.
A mentor tells you what they did. I help you work out what you'll do, in your company, this month. I'll share what I've seen when it helps, but the decisions stay yours.
No. We talk about work, and sometimes work is personal. If something needs a therapist, I'll say so and help you find one.
No. Most sessions are on video. I see clients in person in New York, and I'll work around US and European time zones.
Say so at any session. If we can't fix it, you can stop at the end of the month, minimum term or not.
I work with ten people at a time. Two places open from January.
Yes. Give at least 48 hours’ notice and we’ll find another time at no charge. Later than that, the session may be billed.
Yes. We agree the sponsor and payment details before we begin. Your sessions remain private.
We revisit the goals and decide together whether to continue, pause or finish.
Two places open from January
Start with a conversation, not a commitment.
Thirty minutes, free. Tell me where you’re standing. If I’m not the right coach for it, I’ll say so and suggest someone who is.
Two places open from January
Start with a conversation, not a commitment.
Thirty minutes, free. Tell me where you’re standing. If I’m not the right coach for it, I’ll say so and suggest someone who is.
Two places open from January
Start with a conversation, not a commitment.
Thirty minutes, free. Tell me where you’re standing. If I’m not the right coach for it, I’ll say so and suggest someone who is.