Coaching for founders taking the leap.

For founders and executives stepping into a job bigger than the one they had. Six months, sometimes twelve, built around your real calendar.

Book a first conversation

Leaders I’ve coached have run teams at

  • Changeover
  • Common Practice
  • Fieldwork
  • Holdfast
  • Plumb
  • Relay Works
  • Shiproom
  • Workflow Lab
  • Product Launch Lab

You were good at the last job. That’s part of the problem.

The habits that got you here were built for a smaller company and a smaller role. They don’t stop working all at once. They stop working one meeting at a time.

Your best thinking happens on planes.

Your best thinking happens on planes.

Your leadership meeting is a status update.

Your leadership meeting is a status update.

You’ve said “I’ll just do it myself” twice this week.

You’ve said “I’ll just do it myself” twice this week.

You still review every new hire’s first week of work.

You still review every new hire’s first week of work.

I’m

becoming

Pick the move you’re making. What changes, where people slip and where we’d start all change with it.

What changes

You stop being the best person at every job. Your work becomes choosing who does it, and how you'll both know it's done.

What changes

You stop being the best person at every job. Your work becomes choosing who does it, and how you'll both know it's done.

Where people slip

Hiring a leadership team, then quietly redoing their work at night. Most founders do it for about two quarters.

Where people slip

Hiring a leadership team, then quietly redoing their work at night. Most founders do it for about two quarters.

Where we’d start

A one-page map of every decision you still make, and the three you hand over first.

Where we’d start

A one-page map of every decision you still make, and the three you hand over first.

Where we’d start

A one-page map of every decision you still make, and the three you hand over first.

Book a first conversation

How the work goes

Most engagements run six months; about a third continue to twelve. The rhythm changes as the job becomes yours. This is the usual shape, not a fixed programme.

Thirty minutes to see whether I’m the right coach for where you’re standing.

A first session and a few short interviews, turned into a one-page map.

Sessions every two weeks, built around your real week, with messages in between.

Fewer sessions, fewer emergencies, more decisions made without me.

A closing session and a written summary of what changed.

Thirty minutes to see whether I’m the right coach for where you’re standing.

A first session and a few short interviews, turned into a one-page map.

Sessions every two weeks, built around your real week, with messages in between.

Fewer sessions, fewer emergencies, more decisions made without me.

A closing session and a written summary of what changed.

Thirty minutes to see whether I’m the right coach for where you’re standing.

A first session and a few short interviews, turned into a one-page map.

Sessions every two weeks, built around your real week, with messages in between.

Fewer sessions, fewer emergencies, more decisions made without me.

A closing session and a written summary of what changed.

In their words

What clients told me they could do differently afterwards. Names and roles shared with permission.

“I stopped redoing my team’s work at night. It took four months and it was the hardest thing I’ve done as a founder.”

Maya Okonkwo

Co-founder and CEO · Series A fintech

“I stopped redoing my team’s work at night. It took four months and it was the hardest thing I’ve done as a founder.”

Maya Okonkwo

Co-founder and CEO · Series A fintech

“My first board meeting after our Series B was the first one where I led with the bad news. Nobody panicked. That changed everything after it.”

Priya Natarajan

Founder and CEO · B2B software

“My first board meeting after our Series B was the first one where I led with the bad news. Nobody panicked. That changed everything after it.”

Priya Natarajan

Founder and CEO · B2B software

“I joined from a much bigger company and nearly broke the place in my first month. Our sessions slowed me down at exactly the right time.”

Tom Becker

COO · joined at 80 people

“I joined from a much bigger company and nearly broke the place in my first month. Our sessions slowed me down at exactly the right time.”

Tom Becker

COO · joined at 80 people

Elin Hart, leadership coach

I was an operator for nine years before I coached anyone.

I ran operations at two startups, one of them through an acquisition. I made most of the mistakes my clients worry about, usually in public.

I coach the way I wish someone had coached me: plainly, around your real calendar, and with an end date.

Read my story

Three ways to work together

Prices are per person and include everything: sessions, messages between them and the stakeholder interviews.

Founder

$2,500

a month

For founders paying themselves or through the company.

Six-month minimum

Sessions every two weeks, then less often

Up to six stakeholder interviews

Messages between sessions

Executive

$18,000

for six months

For newly hired or promoted executives, usually paid by the company.

Everything in Founder

Three check-ins with your sponsor

Goals agreed in writing at the start

Invoiced monthly to the company

After the climb

$750

a month

For past clients who want a regular hour to think out loud.

One 75-minute session a month

Messages before hard conversations

Stop any month

Past clients only

Founder

$2,500

a month

For founders paying themselves or through the company.

Six-month minimum

Sessions every two weeks, then less often

Up to six stakeholder interviews

Messages between sessions

Executive

$18,000

for six months

For newly hired or promoted executives, usually paid by the company.

Everything in Founder

Three check-ins with your sponsor

Goals agreed in writing at the start

Invoiced monthly to the company

After the climb

$750

a month

For past clients who want a regular hour to think out loud.

One 75-minute session a month

Messages before hard conversations

Stop any month

Past clients only

Founder

$2,500

a month

For founders paying themselves or through the company.

Six-month minimum

Sessions every two weeks, then less often

Up to six stakeholder interviews

Messages between sessions

Executive

$18,000

for six months

For newly hired or promoted executives, usually paid by the company.

Everything in Founder

Three check-ins with your sponsor

Goals agreed in writing at the start

Invoiced monthly to the company

After the climb

$750

a month

For past clients who want a regular hour to think out loud.

One 75-minute session a month

Messages before hard conversations

Stop any month

Past clients only

Questions people ask first

Anything else, ask in the first conversation. That’s what it’s for.

The goals we agree at the start, and at the midpoint and end whether you're on track. Never what we talked about. Your sponsor and I agree this in writing before we begin.

A mentor tells you what they did. I help you work out what you'll do, in your company, this month. I'll share what I've seen when it helps, but the decisions stay yours.

No. We talk about work, and sometimes work is personal. If something needs a therapist, I'll say so and help you find one.

No. Most sessions are on video. I see clients in person in New York, and I'll work around US and European time zones.

Say so at any session. If we can't fix it, you can stop at the end of the month, minimum term or not.

I work with ten people at a time. Two places open from January.

The goals we agree at the start, and at the midpoint and end whether you're on track. Never what we talked about. Your sponsor and I agree this in writing before we begin.

A mentor tells you what they did. I help you work out what you'll do, in your company, this month. I'll share what I've seen when it helps, but the decisions stay yours.

No. We talk about work, and sometimes work is personal. If something needs a therapist, I'll say so and help you find one.

No. Most sessions are on video. I see clients in person in New York, and I'll work around US and European time zones.

Say so at any session. If we can't fix it, you can stop at the end of the month, minimum term or not.

I work with ten people at a time. Two places open from January.

Two places open from January

Start with a conversation, not a commitment.

Thirty minutes, free. Tell me where you’re standing. If I’m not the right coach for it, I’ll say so and suggest someone who is.

Book a first conversation

Two places open from January

Start with a conversation, not a commitment.

Thirty minutes, free. Tell me where you’re standing. If I’m not the right coach for it, I’ll say so and suggest someone who is.

Book a first conversation

Two places open from January

Start with a conversation, not a commitment.

Thirty minutes, free. Tell me where you’re standing. If I’m not the right coach for it, I’ll say so and suggest someone who is.

Book a first conversation

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